If you watched TV in the 1980’s you no doubt saw commercials featuring The Pepsi Challenge. This challenge was conducted in any and all public forums such as malls through out the United States; challenging people to see if they preferred the taste of Coca Cola or Pepsi. Two nondescript cups were set up and people would taste one cup and then the other in a blind taste test to see which drink they preferred. Once the person chose which drink they preferred winning drink was relieved which of course was always Pepsi. They couldn’t have Coca Cola Win now could they?
It was from this initial test taste that the Pepsi Payoff challenge was created that would hand out a large prize for collecting Pepsi bottle caps that spelled the word challenge. Letter A ended up being the rarest letter you could find. Of course Coke a Cola didn’t like the Pepsi challenge and fought back by making a button saying ” I picked Coke in the Pepsi Taste challenge. Others criticism over the test claims that people will always chose the sweeter drink with one sip, making Pepsi the sure fire winner.