Most of us can still remember the images of Little Mikey as he eats a heaping bowl of Life cereal in the morning. At first, no one wants to try the cereal because it is considered healthy until the two brothers trick Mikey into trying it; even though Mikey never likes anything. Low and behold Mikey starts devouring the cereal causing the brothers to exclaim Mikey Likes It !!!
Played by John Gilchrist the commercial went on to air an astonishing 12 years after its ordinal airing date; making it one of the longest running commercials ever. Not letting a good thing lay the commercial was revised in the mid-1980’s showing Mickey in college. In 1997 they revived the commercial and Mikey in 4-year-old Marli Hughes and in 1999 another commercial was made with child star Jimmy Starace.
Since then this Life commercial has gone on to become one of the most recognizable commercials ever made; even creating an urban legend about its star John Gilchrist. The rumor claimed that GilChrist died after a lethal combination of Pop Rocks and Soda. We are happy to report that these rumors were false and John GilChrist is still alive and well.